Bauscher reinvents porcelain anew

Coffee to Go hard porcelain beakers for enjoying drinks on the go, whilst protecting the environment. The new BAUSCHER Konzept Scale range offers sophisticated solutions to large volume catering.

Playground is the new game: Playground is the latest addition to the BAUSCHER collections, combining them with trendy materials such as ceramics, wood, leather, slate, marble, glass and metal. The concept allows a wide range of alternative materials to be combined in porcelain designs.

Bauscher raises the efficiency and cost-effectiveness of food distribution. The porcelain specialists prove their innovative credentials yet again with the Airflow range, used in hospitals and the care sector.

2014Bauscher reinvents porcelain anew - making a strong aesthetic statement in the elegant new material Noble China, the Purity collection has got what it takes to become a modern classic.

Brand relaunch

Responsibility is our watchword - our ISO 14001 certified environmental management system commits us to sustainable production. We're the first porcelain manufacturer worldwide to have its energy management certified according to ISO 50001.

Bauscher relaunches its brands with a new logo and claim. Optimisation of internal production processes hugely reduces energy consumption, helping Bauscher to win the Energy Efficiency Award. In 2009 four cruise ships will take Bauscher tableware on board - the Aida fleet (Aida-Luna), TUI Cruises (Mein Schiff) and Costa Crociere (Costa Pacifica and Costa Luminosa).

Bauscher in the 21st century

Bauscher supplied the VIP areas of all stadiums hosting the 2006 Football World Cup in Germany. The pabis porcelain line with integrated RFID technology speeds up billing processes for mass catering.

Duracream, a cream-coloured porcelain paste, is used for the first time in the Raffinesse collection launch.

Bauscher celebrates its 120th anniversary. After investments of €25 million were made at the Weiden location, Europe's most modern plate and cup manufacturing facility starts work.

Collections in all their diversity

Bauscher becomes one of three brands operated by BHS tabletop AG in Selb, itself established after the restructuring of Lorenz Hutschenreuther AG, Selb.
Another market newcomer is the stylish Dimension range, with its appealingly clean lines. This period of wonderfully creative new designs is rounded off by the Function Buffet Programme.

Prisma, also designed with a relief structure, undergoes redevelopment to meet hotel trade requirements.

Investment in the product line kicks off with Dialog, a collection boasting a contemporary, linear relief finish, for use in the catering, hospital and care home sectors.

100 The Bauscher years

H.-W. Seitz designs the Carat collection for Bauscher, the first collection having a full relief, for the hotel and catering industries. 

100 The Bauscher Years - a good reason to celebrate! More than 100,000 porcelain items are despatched to over 120 countries daily.

The success story continues

Weiden Gebr. Bauscher porcelain factory gets a new look, styled by hace, the Stuttgart graphic design company.

The biggest investment to date is implemented in Weiden with DM 5.5 million: the construction of 2 new quick firing tunnel kilns for white porcelain and in-glaze decorations. All tunnel kilns are adapted to eco-friendly natural gas. Porcelain is exported to more than 100 countries for the first time.

Bauscher supplies the Munich Olympic Games with breakfast sets from System B1100. 350,000 porcelain items were delivered. The newly built administrative building is finished and taken into service. System B1100 is awarded the "Gute Form" Federal Prize.

Modernisation of production methods

Far-reaching investments in production and logistics: expansion of the tunnel kiln hall, extension of the glazing department, a complete new mould casting facility with conveyor belt operation, installation of an automated pot casting plant and a new despatch building. Installation of an in-glaze (glost firing) kiln for in-glaze decorations. Bauscher assumes centralised hotel tableware sales for the entire Hutschenreuther AG group, distributing the Bauscher and Lorenz Hutschenreuther lines as well as Tirschenreuth.

Master chef Paul Bocuse starts using Bauscher tableware at his Auberge Pont de Collonges Restaurant near Lyon.

Bauscher is named supplier to the Inter Continental Corporation.

B1100 - a revolution

Mechanisation and rationalisation measures, dishwashers, conveyor belt serving and new types of self-service become increasingly significant in the food service industry.  With the B1100 system from Heinz H.Engler, Bauscher triggers a revolution in the catering tableware sector. System B1100 is now the bestselling tableware system worldwide, having received numerous awards, including the "Gute Form" Federal Prize.

Bauscher has been in business for 75 years. 7.5 million units of porcelain are made every year. The collections have been on show in their very own samples room since 1953.

Production switches to tunnel kiln technology with the newly constructed tunnel kiln hall, plus a gas generator facility.

Zero hour

Company director Alfred Tschirch restarts operations with the construction of decorating buildings and warehouses. The second construction phase was completed in 1952.

The decorations building, warehouse and smelting building are destroyed by bombs in April. Wartime turmoil led to a total 2,372,385 pieces of porcelain being destroyed. Post-war production commenced with 80 employees, the first porcelain was fired in July 1945.

Exports come almost completely to a standstill, since exports are restricted to only 5 countries after 1944.

The chaos of war

The number of employees working at Bauscher returns to its 1914 level of 860. Gold used to decorate the porcelain can now only be used for export goods.

Bauscher loses access to the USA, its main export market.

The last investment made before the war was a new clay preparation facility with capsule production.


Exports to the US represent a major proportion of Bauscher sales overall - a carload of porcelain leaves the Weiden factory weekly destined for the US market. Bauscher dominates the food service sector in the USA, with 98% of all hotel porcelain imports.

The Strupp group is broken up. Weiden Gebr. Bauscher porcelain factory becomes part of Lorenz Hutschenreuther AG, in Selb. Since 1910, the production area expanded by 20,000 m2 to a total 45,000 m2. Bauscher receives Imperial patents for non-drip spouts, lid holders and stackable cups. The company also holds 30 registered designs.

The proportion of goods exported rises to 50%. Prestigious restaurants such as "Auerbachs Keller" in Leipzig or "Waldorf Astoria" in New York buy their porcelain from Bauscher. Bauscher owns many raw materials companies, united under the "Keramische Rohstoffwerke" umbrella.  1,278 employees are involved in making 3,561 cubic metres of porcelain in the kilns.   

Porzellan AG

Insulator and telegraph bell manufacturing are discontinued to concentrate on increasing demand for porcelain in the hotel business.

After suffering a brief illness, August Bauscher dies at the age of 67 in a Munich sanatorium.
Weiden Gebr. Bauscher porcelain factory is integrated into the Strupp group in Meiningen.

Conversion of the limited liability form into a joint stock company named "Aktien-Gesellschaft Porzellanfabrik Weiden Gebr. Bauscher". Share capital 3 million Marks. Founding of the "Artistic Porcelain Manufactory" deparment for the "production of an artistically perfect and unique collection". Commencement of insulator and telegraph bell production.

Further expansion

Conrad Bauscher dies of a heart attack in Munich at the age of 57.

The enterprise is now registered as a limited liability company. Bauscher director Heinrich Otto invests 50,000 Marks in the firm.
Construction of additional buildings; there are already 4 kilns each with a capacity of 120 cubic metres on 3 storeys, as well as production plants for colour printing, steel engraving decorations, underglaze decorations, brown and green glazing.

August Bauscher starts the "Bauscher Children's Foundation" to provide support to staff and erects a large number of company apartments.


Bauscher opens subsidaries in London and Lucerne.
The number of staff rises to 294. The porcelain production area is expanded to 16,000 m2.
Bauscher enters into cooperation with renowned Jugendstil artists: Peter Behrens (Jugendstil artist and member of artist colony on the Mathildenhöhe Rise, Darmstadt), designs moulds and decorations for Bauscher.

Bauscher continues to grow, at home and abroad.
Bauscher opens a subsidiary in New York.

Founding years

All ships operating under the Norddeutsche Lloyd flag use Bauscher porcelain. Changeover from sole proprietorship to general partnership. 173 staff are employed at this time.

Installation of a second kiln. August Bauscher is awarded the medal of acknowledgement Group VII "Arbeiten aus Thon", (Works in Porcelain Clay) at the Bavarian State Exhibition of Trade and Art in Nuremberg.

Brothers August and Conrad Bauscher found the "Gebrüder Bauscher Porzellan - Fabrik am Bahnhof Weiden (Bayern)", a specialist manufacturer of hotel porcelain. Porcelain manufacturing starts, using 70 employees and one kiln.